Performance marketing specialists for real estate brokerages and developers, e-commerce and retail brands, clinics, beauty groups and education businesses in Dubai. This is the hands-on person inside the ad accounts every day: campaign structure, audiences, bids, creatives testing, tracking and conversion data. They are measured on cost per lead, cost per acquisition or return on ad spend, and on lead quality confirmed by sales. We assess candidates on an audit of a real, anonymised ad account, not on certificates.
Hire a performance marketing specialistLooking for a job?A performance marketing specialist who lives in the ad accounts, tests creatives every week and can explain each dirham of spend.
Screenshots of good results are easy to show and hard to verify. Test the work directly, in an account.
How it differs from neighbouring roles. A digital marketing manager owns strategy and budget across all online channels and manages people and agencies; a performance marketing specialist executes and optimises paid campaigns. A social media manager runs organic content and community. Typical hiring mistake: judging the candidate on low cost per lead alone; cheap leads that sales cannot convert cost more. Ask for cost per qualified lead or per sale.
| Level | Salary, AED/month |
|---|---|
| Junior performance marketing specialist | 6,000 - 10,000 |
| Performance marketing specialist | 10,000 - 16,000 |
| Performance marketing manager or lead | 18,000 - 28,000 |
Market estimate for Dubai in 2026, cross-checked with Michael Page job listings. Allowances and a bonus on results change the full package.
Besides the salary, the employer covers the work permit and residence visa, medical test, Emirates ID and mandatory health insurance. By UAE law these costs cannot be deducted from the employee's pay.
Exact visa and insurance costs depend on company category, emirate and plan. See the full cost of hiring guide or ask us for a budget for your case.
Market estimate for 2026: about 6,000 - 10,000 AED per month for a junior specialist, 10,000 - 16,000 AED for an experienced performance marketing specialist and 18,000 - 28,000 AED for a performance marketing manager or lead. A bonus on results changes the full package.
Give the candidate view access to an anonymised ad account or a detailed export and ask for an audit: wasted spend, tracking gaps, structure problems and the first fixes. Then ask for a short media plan for a real goal and how they would feed CRM results back to the platforms. Certificates say little; the audit says a lot.
Our fee is fixed for each role and agreed before the search starts. A 10% prepayment of the fee starts the search, the rest is due once the person has started work. If it does not work out, we find a replacement free of charge within 1 month after the person starts. The employer makes the hiring decision.
A free 15-minute review: salary, requirements and timeline for your business.
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