Key Metrics for a Salon or Clinic Owner: What to Track Weekly

The eight numbers

Utilisation: booked hours divided by available hours, per master and per room
Average ticket per visit
Repeat rate: share of clients who return within 60-90 days
Show-up rate: share of booked clients who actually come
Lead to booking conversion by the administrators
Consultation to treatment conversion (clinics)
Revenue per master or doctor against their total cost
Cost per new client by marketing channel

Where the numbers come from

A CRM or booking system where every client has a source and every visit is recorded. Without it, the metrics are guesses.

What to do with them

Low utilisation: marketing or schedule problem
Low repeat rate: service quality or no follow-up
Low show-up: reminders and deposits
Low conversion: administrator scripts and training

How we help

We set up CRM reports for the owner, train administrators to record data properly and hire people where the numbers show a gap.

FAQ

What KPIs should a salon owner track?

Utilisation, average ticket, repeat rate, show-up rate, lead to booking conversion, revenue per master and cost per new client.

How do I measure utilisation?

Booked hours divided by available hours, per master and per room, weekly.

Can you set up these reports?

Yes, as part of CRM setup. Recruitment fee: one month's salary of the placed employee, 50% when they start and 50% after probation, with a free replacement within 2 months. Consulting and CRM projects are priced after a free review.

Let's look at your case

A free 15-minute call: we look at your numbers and tell you honestly what we would do.

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