TLNT · Guides

The clinic patient journey from enquiry to follow-up

Clinics spend on marketing and then lose patients between the steps: an enquiry answered two hours late, a consultation with no written plan, a treatment course nobody follows up. Each step needs an owner and a number.

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The five steps and who owns them

StepWhat good looks likeOwner
EnquiryAnswered fast in the patient's channel and language, source recordedFront desk or call centre
Booked consultationDate agreed, confirmation and reminders sentFront desk or coordinator
ConsultationDiagnosis explained, written treatment plan with price and optionsDoctor
Treatment plan acceptedPlan booked in sessions, deposit or payment terms clearCoordinator
Follow-upAftercare check, next session booked, review requestedCoordinator and nurse

Where patients usually drop out

The numbers to track

Measure your own baseline first, then improve it month by month. Industry benchmarks vary too much by specialty to be useful as a target.

What changes the numbers

How we help

We set up the CRM funnel and reports, write front desk and coordinator scripts, and recruit patient coordinators and receptionists who can actually convert. Consulting and CRM are priced after a free review; free 15-minute call. Recruitment fee: one month's salary of the placed employee, 50% when they start and 50% after probation, no full prepayment, free replacement within 2 months. Consulting and CRM projects are priced after a free review.

FAQ

How can a clinic convert more enquiries into patients?

Answer fast in the patient's channel, confirm and remind every booking, give a written treatment plan with price at the consultation, and have a coordinator follow up every undecided patient.

What conversion rates should a clinic track?

Enquiry to booked consultation, consultation show-up, consultation to accepted treatment plan by doctor, and completion of treatment plans. Start from your own baseline.

Does a clinic need a patient coordinator?

When doctors sell courses or multi-step treatments, usually yes: someone must own follow-up after the consultation, or undecided patients are simply lost.

Let's look at your case

A free 15-minute call: we look at your numbers and tell you honestly what we would do.

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Patient CoordinatorClinic ReceptionistCRM for clinicsOwner metrics