Retail sales in a salon: home care that clients actually buy

How masters recommend without pushing

• Diagnose during the service: "Your hair is dry at the ends after the summer"
• Use the product during the service and let the client feel it
• Recommend one or two products, not the whole line, and explain why
• Write the recommendation on a card or send it on WhatsApp with the price
• No pressure: "You can take it today or next time, it will be here"

Commission on retail

Retail needs its own commission, separate from services, or masters will ignore it. As an orientation, salons often pay around 5-15% of the retail price, depending on the product margin. Pay on products actually sold and paid, and consider a small team bonus when the salon hits a monthly retail target, so administrators also help.

Display and stock

• Shelf near reception and the exit, at eye level, with prices clearly shown
• Testers open and clean, product grouped by client need: dry hair, colour care, sensitive skin
• Only a few brands you really use on clients; fewer choices sell better
• Stock counted weekly, slow movers identified monthly, expiry dates checked
• Check expected margin and supplier terms before listing a new brand

Targets and tracking

Track retail revenue per master and the share of clients who bought at least one product. As an orientation, a healthy salon often sees retail at several percent of total revenue; the useful number is your own trend month to month, not a market average.

How we help

We add retail commission to your motivation plan, set up product sales and stock tracking in your CRM, train masters on honest recommendations and hire salon managers who can run the retail side. Recruitment fee: one month's salary of the placed employee, 50% when they start and 50% after probation, no full prepayment, with a free replacement within 2 months. Consulting and CRM projects are priced after a free review, and the first 15-minute call is free.