How to choose salon booking and CRM software

Booking and WhatsApp

In Dubai many clients book through WhatsApp and Instagram, not only through a website.

• Online booking from Google, Instagram and your site, with real-time availability by master
• WhatsApp integration: confirmations and reminders, and ideally conversations visible to the whole admin team
• Deposits or card holds for long or premium services, to reduce no-shows
• Waitlist and easy rescheduling

Client base and repeat visits

• Full client card: visit history, preferences, formulas for color, notes
• Source of every client recorded at the first contact
• Automatic reminders for the next visit based on the service
• Segments for campaigns: lapsed clients, high spenders, one-time visitors

Reports and commissions

If the system cannot calculate commission the way your contracts say, the admin will do it in a spreadsheet and the numbers will never match.

• Utilisation by master and by room
• Average ticket, repeat rate, show-up rate, revenue per master
• Commission calculation by your rules: on price after discount, by service type, tiers
• Packages, memberships and gift cards tracked as liabilities
• VAT-compliant invoices if you are VAT registered

Multi-branch and access rights

• One client base across branches, with separate schedules and reports
• Roles and permissions: masters see their schedule, admins cannot delete paid visits, the owner sees everything
• Stock of products per branch, if you need it
• Audit trail of changes to bookings and payments

Practical checks before you sign

• Data export: can you take your client base out in a usable format
• Interface languages your team needs, for example English, Arabic or Russian
• Support hours that work in the UAE time zone
• Payment terminal and online payment integration
• A trial with your real services, masters and a week of real bookings, not only a demo

How we help

We are not tied to any software vendor. We help you write the requirements, compare options on your real processes, set up the chosen system with commission rules and owner reports, and train administrators to use it. Recruitment fee: one month's salary of the placed employee, 50% when they start and 50% after probation, with no full prepayment and a free replacement within 2 months. Consulting and CRM projects are priced after a free review, and the first 15-minute call is free.